Gentle cleaning twice a day to help promote healthy teeth and gums: Maximum baking soda. Exceptionally gentle. Effective deep cleaning. Clean mount feel. Whitens teeth. Helps remove plaque / fights decay. Contains no Sugar.

Natural: Arm & hammer cleans with baking soda particles that are smaller softer than the silica used in most toothpastes.

Deep cleaning: Baking soda particles clean deep down in the microscopic crevices on the tooth surface where plaque and deep stain accumulate.

Amazingly gentle: Baking soda particles are softer than tooth enamel and dissolve as you brush to provide gentle yet effective deep cleaning.

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Sodium Bicarbonate (Baking Soda), Aqua, Glycerin, Sodium Saccharin, PPG-8, Sodium Lauroyl Sarcosinate, Flavourings, Cellulose Gum, Sodium Lauryl Sulphate, Sodium Fluoride. Contains No Sugar.

Contains Fluoride 0.11%.

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